Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?

As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.
6 minutes
Posted 08th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.
4 minutes
Posted 02nd January 2020 by APSIS

Multichannel and Omnichannel: What's the Difference?

Do you find the difference between omnichannel and multichannel rather confusing? Even though both marketing strategies focus on multichannel presence, there are distinct differences that dictate their executions as well as results.
4 minutes
Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020

 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.
10 minutes
Posted 04th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales

Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?
6 minutes
Posted 22nd November 2019 by APSIS

3 Intriguing Emails to Send on Black Friday

Using email marketing on Black Friday makes perfect sense: it allows you to offer the best deals to your most loyal customers, and you can easily create different segments to find the perfect, data-driven match for your discounted offers.
2 minutes
Posted 20th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Open Rate

The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!
5 minutes
Posted 10th November 2019 by Amanda Gossell

Omnichannel: How to Build Consistency Across Channels

During the last few years, we've moved from bulk to personalisation. To be able to keep up, you need to work with omnichannel marketing. And here, we’ll walk you through what it means.
5 minutes
Posted 30th October 2019 by Guestblogger

5 Reasons Why Personalised Content Drives More Sales

There’s no denying that personalisation has become popular in online marketing circles. But how can you personalise to maximise sales? Guest blogger Bridgette Hernandez explains the why and the how!
5 minutes