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Posted 14th October 2021 by APSIS
Make the most of holiday campaigns with marketing automation
Holiday time means all hands on deck for so many businesses across the world. For some, it can really make the difference between a great year and a good one - all that extra spending has to go somewhere!
But how do you make the most of those holiday campaigns? Well, one way to turbocharge those marketing promotions is via marketing automation, clever SMS campaigns and drip flows that match the purchasing cadence of prospective customers.
Check out how to maximise your holiday sales and make the most of shopping behaviors over these periods. Sound good? Great.
10 minutes
Posted 25th November 2020 by APSIS
Google Analytics 4 (GA4) - Why are Google making this change and what makes the new property equipped for the future?
Ready to meet the next generation of Google Analytics? Formerly known as “App + Web properties”, Google Analytics 4 includes AI-powered insights and predictions, cross-device tracking, more control over your data, and deeper integrations with Google Ads. Read to learn about the benefits of GA4.
4 minutes
Posted 18th March 2020 by Olga Dufvenberg
6 Reasons Why Customers Might Not Buy From You
Today’s consumers base their purchase decisions on how they experience your brand, rather than on how much money they need to spend. To help you engage your picky customers – we’ve gathered 6 reasons why they don’t shop from you, and how you can turn it around!
6 minutes
Posted 15th May 2019 by Amanda Gossell
3 Examples of How Automation Can Relieve Your Digital Pain points
Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.
7 minutes
Posted 15th March 2018 by APSIS
6 Tips to Ace Your Product Recommendations
Want to seize more sales? We’ll walk you through 6 tips on how personalised product recommendations can skyrocket your conversions and revenues.
4 minutes